About us

Serene Frost, Originally ‘Brazy Lace’ in 2024, was born out of passion, precision, and a deep love for beauty that speaks volumes—without saying a word.

Founded by a visionary Gemini with a flair for duality—soft and bold, grounded and ethereal—Serene Frost is the brainchild of a creator who wanted more than just hair. She wanted a feeling.

What started in a sunroom-turned-studio became a space where raw and virgin hair is transformed into luxury experiences, one strand at a time. No installs. No shortcuts. Just high-quality units that are styled, perfected, and ready to wear—crown included. 

Every wig is treated with intention. Every detail, designed to make you feel seen. This isn’t fast beauty—it’s elegance, curated.

From one woman’s vision to a growing empire, Serene Frost is here to remind you:

Luxury isn’t loud. It’s felt.

2025